Clean Energy & Investment
HYCAP
LinkedIn Strategy Audit
HYCAP had established a growing presence on LinkedIn and wanted a clearer understanding of how it was performing and where to focus next.
ROC Digital was commissioned via an agency to conduct an independent audit of HYCAP’s LinkedIn presence. The analysis examined performance, audience composition, content trends, website referrals and HYCAP’s position against sector peers, giving the team an evidence base to inform its future approach.
The audit combined channel performance, audience intelligence, content analysis and website referral data with sector-peer benchmarking to identify where HYCAP was performing strongly and where further opportunities existed.
Audience by job function
HYCAP audit · Audience
Audience by industry
HYCAP audit · Audience
Investment-sector community benchmark
HYCAP audit · Sector peers benchmark
- A strong organic foundation
- Consistent posting had built high organic visibility, and LinkedIn was already a reliable driver of website traffic.
- A senior, commercially relevant audience
- Followers were weighted towards senior and director-level decision-makers, led by business development, with strong oil and gas and automotive representation.
- Clear signals in what resonated
- The sharpest audience responses came from hydrogen transport and technological breakthroughs with real-world impact.
- Room to broaden the story
- A reliance on media links pointed to opportunities in investment and portfolio storytelling, executive visibility and reaching wider commercial audiences.
ROC Digital translated the analysis into clear findings and opportunities for HYCAP’s future LinkedIn activity, presenting the audit directly to the client via the commissioning agency.